+13.3K Conversions: SEO-Driven Growth for a Premium Food Brand

Challenge

A premium meat snack brand required more than just organic visibility; they needed measurable sales growth through SEO. Although they offered a quality product, their site lacked a structured content plan, a keyword strategy, and conversion optimisation. The team also faced challenges with reporting, content ROI, and aligning marketing efforts with their business objectives.

Approach

As a white-label SEO consultant, we designed and implemented a performance-focused SEO system based on three pillars:

1. SEO Content Strategy

• Developed a 3-month blog calendar targeting high-intent, bottom- and mid-funnel keywords

• Wrote search-optimised blog content designed to both rank and convert

• Linked blog content to key product and category pages

2. Technical SEO & UX Improvements

• Audited site structure and improved internal linking

• Recommended CRO improvements to product pages and CTAs

• Identified mobile and speed quick wins for stronger UX

3. Performance Tracking

• Built dashboards using SE Ranking, Semrush, and Google Analytics

• Delivered monthly reports covering traffic, rankings, and conversions

• Created templates for ongoing tracking by the internal team

Solution

The strategy aimed to build authority and attract qualified traffic to pages with high conversion rates. Each blog post had two objectives: capturing SEO demand and directing users towards making a purchase. CRO adjustments ensured these visits translated into tangible, measurable outcomes.

Results & Sustainment

In just 4 months, the impact was clear:

• +98% increase in organic traffic

• +13.3K conversions added

• Multiple keywords moved into the top 3 rankings on Google UK

• The client now maintains ongoing blog publishing and SEO optimisation based on the system we created

Conclusion

This project demonstrates that combining high-quality products with exceptional SEO and CRO can achieve impressive results. By implementing a clear strategy and maintaining consistency, the brand transformed organic search from a mere visibility tool into a powerful revenue generator.