From Bounces to Buyers: +216% Conversions via US-Focused SEO Localisation

Challenge

A global leader in mobility and telematics was attracting traffic to its US website, but bounce rates were high and conversions remained low. Complicating matters, an embedded login feature was inflating return session metrics, creating a misleading picture of engagement and funnel performance. The challenge was twofold: attract the right traffic and guide it through to meaningful conversion—while cleaning up flawed data in the process.

Approach

We delivered a full-scale SEO localisation and customer journey transformation tailored to the US market. The strategy was grounded in high-intent keyword targeting, UX improvements, and conversion-focused content. Our work included:

• Auditing keyword rankings across US and global markets

• Identifying niche commercial opportunities

• Rewriting and redesigning core landing pages for better usability and relevance

• Removing the login feature to eliminate non-lead traffic and clarify funnel health

• Restructuring the site architecture with new parent and child pages to match user intent across verticals

• Optimising calls to action, page hierarchy, and internal linking for lead generation

• Creating dashboards to monitor regional engagement and conversion trends in real time

Solution

We deployed 80+ optimised and newly developed content assets, including:

• Informational and commercial landing pages

• Long-form product explainers

• High-intent SEO blogs

• New vertical-specific pages for asset tracking, live dash cams, fleet maintenance, and compliance

Every page was designed to attract and guide qualified leads, from organic discovery to final form submission. Technical SEO improvements and UX recommendations ensured that content loaded quickly, was easy to read, and performed well across all devices.

Results & Sustainment

After removing low-value sessions driven by the login feature, US traffic quality significantly improved, resulting in a 38.4% drop in total sessions but a dramatic lift in the metrics that matter most:

• +216% conversions

• +274.7% average engagement time

• +92.5% increase in engagement rate (from 32.46% to 62.48%)

• +18.5% more engaged sessions

Global results mirrored the success:

• +22.7% sessions

• +114.5% conversions

The business now benefits from a cleaner funnel, more reliable analytics, and a content ecosystem that aligns with commercial goals across key US sectors like fleet management, logistics, and compliance.

Conclusion

This SEO localization and content overhaul demonstrated that performance is not just about increasing traffic; it's about attracting the right users and leading them through a smooth journey. By aligning the site with search intent and user needs, we assisted this global telematics leader in transforming passive traffic into active conversions at scale.