From Chaos to Conversion: +98% Traffic & +76% Conversions with CRO + SEO
- Nayara Ianes
- Jun 23
- 2 min read
Updated: Jul 11
Challenge
A digital marketing growth agency in the UK, focused on helping Shopify brands achieve over £500k, had the ambition but lacked structure. Their processes were inconsistent, ownership was unclear, and client retention was unstable. Without scalable systems, their delivery was reactive, hindering growth.
Approach
As a white-label consultant, we partnered with the CEO to rebuild from the inside out. The strategy focused on three pillars:
SEO & CRO Execution
Built end-to-end SEO strategies for key client projects from scratch
Delivered UX audits for 5+ Shopify clients to identify conversion leaks
Led technical SEO fixes, content strategy, and site improvements
Supported content creation and on-site optimisation (e.g. TOBC blog)
Ensured conversion tracking was clean and reliable for key KPIs
Internal Ops & Workflow Consultancy
Structured the agency's day-to-day task management using Notion and Asana
Introduced daily/weekly/monthly workflows to replace ad hoc systems
Advised on setting up clear client-facing processes and timelines
Strengthened reporting routines with SE Ranking, Semrush, and Google Workspace
Inbound Marketing & Sales Enablement
Created a scalable email outreach pipeline using Apollo
Built cold email sequences to support lead generation and new business
Provided strategy input on landing pages, nurture flows, and inbound assets
Solution
We shifted from disjointed execution to structured delivery. The agency retained key clients, elevated satisfaction, and scaled confidently. Key wins included:
+98% traffic
+76% conversions
Higher client lifetime value
Proof-backed pitches that closed new deals
Results & Sustainment
Over a 4-month window, the combined efforts led to:
Client 1: +13.3k conversions
Client 2: +5 high-value category conversions
Agency-wide: Full adoption of new workflows across teams
Sales: Outreach engine launched and running
All systems, templates, and strategies remain in active use. A continued partnership is now in discussion to expand results.
Conclusion
This project demonstrates that exceptional performance is driven by more than just tactics. It involves structure, ownership, and execution.
By integrating CRO, SEO, and operational clarity, we transformed the digital marketing growth agency into a results-oriented agency that clients can rely on and a team that can expand.
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